how to sell in fall and winter’s cooler housing market
/Some agents may dread the months when buyers aren't seeing properties in the idyllic glow of summer as sunlight pours through windows, kids play in yards and smiling neighbors spend time outside.
But fall and winter pose unique opportunities, according to Jason Waugh, president of Coldwell Banker Affiliates. Buyers are shopping for homes "when it's getting dark, it's cold, you got the holidays, school's getting over," Waugh told Real Estate News, adding that he believes this time of year brings out "the most motivated buyers."
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